Companies of all sizes are awash in data. But data that cannot be easily accessed and engaged is of little value. How, then, to help your workforce and customers better engage with the data you’ve refined, connected, and deployed? While there are innumerable ways to provide better, easier access to data, the ideal is to allow the user to interact naturally with your systems, to allow them to ask for they need without any particular knowledge of where that data is or how it is formatted, and let the system determine their intent and respond accordingly. This is the promise of SmartBotHub, our industry-leading Conversational AI platform, to naturally interact with applications, services, and brands through text and even voice with greater context, richness, and personalisation.